Bloomberg ScreenTime

For Bloomberg Screentime Los Angeles, we developed a flexible brand identity designed to create a distinct visual presence while building on Bloomberg’s established brand language. Working closely with internal editorial stakeholders, we defined and evolved the style guide to establish a clear creative framework across every touchpoint. The identity was translated across environmental, digital, and editorial applications to create a cohesive experience from screen to space. In collaboration with AGEN C, we brought the system to life through production design and broadcast, ensuring a seamless connection between the physical and on-screen experience. The result is an evolving brand platform that creates continuity year over year while giving each edition its own point of view.