Daniel Alajajian is a creator of culture. With a B.Arch. from the Southern California Institute of Architecture and over a decade in experiential marketing, he builds worlds and spaces that inspire.
His work lives at the intersection of culture, brand, and spectacle—blending architecture, fabrication, interactive media, and live/virtual broadcast into experiences that people don’t just attend, but remember. From concept to execution, he leads creative with precision and a bias toward bold ideas that actually get built.
Daniel has shaped experiences for brands and platforms including Samsung, Apple TV, Netflix, Showtime, the Costume Designers Guild Awards, Diageo, Moët Hennessy, Spotify, Revolve, Bloomberg Media, and Pinterest—translating big stories into physical moments that resonate.
Based between Los Angeles and New York, he has led multidisciplinary teams across both coasts, overseeing design, production, and client strategy with equal fluency. His work is polished, intentional, and filtered through an audience first perspective.